Brad and Sallyanne, the founders of Ethically Organic, had become more health conscious over the years and were shocked to see the chemical additives in the skincare products they had used regularly on a daily basis.
Here is their story:
“Our focus and desire was to build a brand of skin kind products that had no adverse effects, helped support our healthy lifestyles, whilst embracing incredible skincare.
“Our ethos is "Ethically Organic" cruelty and toxic free, these are the core fundamental values that built our brand, it stands for what we are, and what we believe in”
Brad’s enthusiasm to make a change lead him to begin formulating in the kitchen whilst completing a Diploma in natural and organic skincare.
His niece suffered from terrible eczema and was in daily discomfort, only one cream seemed to work on her, but the ingredient list was worrying to Brad, so he became determined to make a natural, organic, chemical free alternative .
“We extensively researched what is kind to our skin and our well being.” and so the ‘Pure Unscented’ range was created; a highly concentrated, pure, organic skincare which has become the foundation of their brand. The cream instantly reduced the inflammation, redness and itchiness of Brad’s niece’s skin and has been a daily staple ever since.
“All of our products are carefully made by hand in the UK, to minimise our carbon footprint; they are 99% organic and 100% natural. We have taken a ‘less is more approach’ by using only the minimum ingredients that are the most beneficial to your skin. Our entire range contains no harsh preservatives, no parabens, no phthalates, no silicones, no drying alcohols, no endocrine disruptors, no synthetic fragrances, no SLS, and no dyes. We source our ingredients ethically, using sustainable and fair-trade suppliers.
Our range is entirely anhydrous, which gives the consumer undiluted high concentration skincare products, packed full of vitamins and omegas. Along with being endorsed by PETA and carrying the cruelty free logo on our products, we have been registered by the vegan society, and are also proud to carry their logo. We have kept plastic to an absolute minimum, all our boxes used for postage are made of recycled materials and are 100% recyclable. We strive to be transparent and honest and do our bit for the environment.”